Enhanced eCommerce Google Analytics integration

Overview

Wouldn't you like to have insight into your registrant's journey through their enrollment process? Are registrants dropping out while completing the online form, or are they leaving orders at the cart level? With our new Enhanced E-commerce Google Analytics integration, you now have visibility on these and many other insights. Google Analytics Enhanced E-commerce not only does a great job of tracking transactions and product data, which Google Analytics E-commerce does, but it also unlocks additional reporting features that deliver more robust insights, like Shopping Behavior and Checkout Behavior.

Who is involved

Admins: gain actionable insights into who their participants are, how they engage, and what drives sign-ups.

Before you begin

✅ To start using this feature, you must first provide your Google Analytics tracking ID. If you haven't already done this, please click How to set up Google Analytics integration? to learn more.

✅ Setup is done in the Google Analytics dashboard.

How to set up Enhanced E-commerce tracking

Once you have added the Google Analytics tracking ID to your Jumbula account, you will be able to track and get insight into how registrants navigate from page to page within the Jumbula registration process. Google Analytics reporting will provide you with visibility into this process, and most importantly, you will be able to identify potential areas for improvement. All you need to do is enable Enhanced E-commerce Reporting. Follow the steps below to set this up in your Google Analytics account:

Log in to your Google Analytics Dashboard, then navigate to Admin > E-commerce Settings and enable E-commerce and Enhanced E-commerce Reporting.

sales_funnel_ecommerce-settings

Once you enable the above features, you will be able to add the Funnel Steps. There are seven steps available in the Jumbula registration process. Please note, all steps MUST be provided in the following order, even if they do not apply to your business:

Step 1: Program Chosen
Step 2: Tuition Chosen
Step 3: Profile Selected/Created
Step 4: Form Filled
Step 5: Follow-up Form Filled
Step 6: Waivers Signed
Step 7: Payment Plan Selected

After adding the steps, your Funnel should look like the following image:

sales_funnel_steps-1

Some additional notes:

Each step represents an action of your registrant. For example, Program Chosen triggers when a user visits your program page and sees the summary information. Similarly, Tuition Chosen would trigger when a user selects a tuition and navigates to the next step.
It might be the case that some steps are not used in your registration process, for example, you might not have any follow-up forms during the registration. However, you would still need to provide all steps in the provided order to map each step to the corresponding action.
You can use your own terminology for step names as long as you are aware of when each step is triggered.

Finally, click Save, and you're all done!

Where can I find my tracking data?

In Google Analytics, e-commerce and transactional data are combined under a single subheading. On the left-side navigation bar, go to Conversions, and then locate "E-commerce" Underneath it.

Under this subhead, you will find product information, overall sales data, international information, shopping behavior, checkout behavior, and the average time it takes users to complete a purchase.

Here is what you can learn from the different categories:

The Overview tab shows you a quick but comprehensive look at everything happening with the e-commerce side of your business.
The Shopping Behavior tab will show you how new vs. returning visitors behave during program registration.

The Checkout Behavior (Sales Funnel) Analysis information will show you where users are dropping off during the checkout process. This can help you determine why abandoned carts and non-completed transactions are occurring.

sales_funnel_main

The Product Performance shows the number of unique purchases of each program and much more.

How can I use Segments to filter my reports?

You may want to see the tracking reports for either an individual program or an entire season. For example, see how a new season is performing compared to the previous one. You can use Segments in Google Analytics to accomplish this. If you are new to Segments, please click here to learn more.

The image below illustrates how to utilize the Enhanced Ecommerce section, along with new segments, to create custom reports. The product represents your program names, and the Program Category would be your season name. You will be able to create new segments to filter your tracking data

E-Commerce Google Analytics integration